Tell Better Product Stories
Win Minds & Markets
Storytelling Workshops for Product & Marketing Teams
Why Your Product Needs a Narrative
After working on thousands of products, I’ve seen a clear pattern: features rarely win on their own. Products succeed when teams can explain three things with clarity.
Most teams struggle to answer these questions in a consistent way. When they don’t, sales tells one story, marketing tells another, and product drifts.
That’s where a Product Narrative comes in — and what our storytelling workshops help your team uncover, sharpen, and use consistently.
Founder Bio
Elliott Rayner is a graduate in Neuroscience and Neuromarketing with over a decade of experience in the sports industry, creating products for the FIFA World Cup and Olympics at Adidas and ASICS. He later transitioned into tech and B2B, leading marketing at Babbel and ARION before joining OWOW, where he has shaped the stories behind hundreds of products and ventures. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK’s top product marketers, ranking 7th on the list of most influential in the field.
"Elliott conducted a fantastic full day workshop for my PMM team at our Cloudinary headquarters in Silicon Valley. We included other functions in the workshop across product and sales. The science and evidence backed up his approach and we immediately implemented many ideas from the workshop"
Shleby Britton, Cloudinary
ā"We invited Elliott to the Booking.com headquarters to give a workshop on Storytelling to the full Marketing function. His content hits the sweet-spot between inspiration, theory and hands-on tools to implement on your own projects right away.
Leroy Kaandorp, Booking.com